Born in Tunis, my interest in graphic design started very early when I was sketching my personal logo using basic geometrical instruments like rulers and compasses during school hours. After spending 7 years in architecture school, followed by 4 years of working in architecture firms, I not only did my job as an architect, but I also had the opportunity to improve as a graphic designer, when I was tasked with rebranding a few of the companies that I worked at. My architectural knowledge, love of art and keen sense of graphic design reflects through my work and has helped build my personality as a designer. In 2013, I decided to start a completely new adventure by joining Mullenlowe Mena as a junior graphic designer, where I worked on brands like Red Bull, Pizza Hut, Majid Al Futtaim, City Centre, Noon and Meraas, in addition to various other branding projects such as Dubai School of Design (DIDI), Expo 2020 Dubai, Mobily and Digital Media Services (dms).
Today, I am the Design Director at Mullenlowe Mena, leading the design team, where I endeavour to deliver the best in every project.

Winner of the EXPO2020 DUBAI logo competition
Silver at the Dubai Lynx 2014 Poster Design Category

Design Director | MulllenLowe Mena | Jan 2017-Today | Dubai
Senior Designer | MulllenLowe Mena | July 2017-Jan 2017 | Dubai
Junior Designer | MulllenLowe Mena |  May 2013-July 2017 | Dubai
Architect | Studio 3KA | Jan 2011-July 2012 | Tunis
Art Director | Raw Poetix Records  | Jan 2008 -Dec 2012 | Los Angeles
Art Director | Woodoo Design @rt  | Jan 2010 - Jan 2011 | Paris