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Red Bull Music Academy BASS CAMP is a branded affair that rounds up an ensemble of regional artists over three days of collaborative creativity. Dubai hosted its first BASS CAMP in 2013 at Bastakiya, a traditional backdrop to the urban metropolis.
The location celebrated the fusion of medieval and modern, serving as inspiration for this design project.
The location celebrated the fusion of medieval and modern, serving as inspiration for this design project.
From the logo lock-up in the Kufi style, to rich, colourful patterns with thematic elements, every aspect of the event's identity celebrates music in its kaleidoscopic glory. This design story came together in what I think was the centerpiece of this project, the limited-edition canvas posters named after the 7th note on the musical scale. These Major 7 posters were intricately woven together in the vibrant thread of a geographically-relevant visual language, capturing the essence of RBMA BASS CAMP.
