The street culture scene has grown exponentially in the Middle East in the last five years, with a growing number of events being created around this theme. Red Bull Urban Warehouse was a concept we presented to Red Bull Oman, with the vision to bring together all the facets of street art under one roof; from music, to dance; from graffiti, to skating.
The first task in making this vision come to life was to create the visual identity of the event, using the roof and truss as the main element. The key visual represented the meeting of the unique and equally rich facets of street culture under this one roof.