4 days of uninterrupted music and festivities: that's what the Red Bull Music Academy Weekender is all about. The brief was to create a vibrant visual style, linking the RBMA Weekender to Dubai, the first city to host an event of its kind. The style of music you like defines you as an individual, becoming a representation, an expression, or an extension of your identity.
We approached the project from this angle, using the Guthra (a scarf and icon of Arab identity) as a graphical device. By mixing the Guthra patterns with simple geometric shapes, we created different bandana styles used to cover people faces, as is the traditional style.
The visual communicated the Weekender movement with personalised geometric figures that changed with the music, colour, and personality traits of each ‘Weekender’.