This is the story behind the Nomads Culture Book as described by my former Executive Creative Director Richard Hol:
"People have asked me what the best thing was about moving from a network agency to a start-up like Nomads. For me, it was the chance to help shape an agency culture almost from the ground up. Initially, after joining a team of three at Nomads Dubai in late 2015, this happened mostly informally through personal interactions. But once our office had grown beyond 25 people, it became clear we needed something more tangible to anchor our ways of working. So I started penning down the values and principles for collaboration that had guided me. But then something dawned on me: ideally these (and perhaps other ones) should also be reflected in the daily behavior of everyone at Nomads. What if I could extract cultural guidelines from how they experienced working at Nomads? So I asked them. The outcome, the Nomads Culture Book, was written by every single Nomad in Dubai and their contributions added up to everything I hoped our agency culture would be like when I joined in September 2015"
It was not an easy task to design the book, as I was a new addition to the agency and I didn't embrace that culture yet. So what I tried to do is to translate peoples thoughts through simple visual interpretations. The agency is serious and fun at the same time, hence the choice of black and white along the witty visuals starting each chapter or supporting the quotes.