'The Kitchen' is a boutique restaurant concept in the Kingdom of Saudi Arabia. Their love for fresh ingredients and
a home-stewed ambience would define their identity. Inspired by this, we created a dynamic visual language that taps
into their choice of ingredients and the combinations that sit proud on their menu.

With the word-mark as the DNA of this design ecosystem, we cooked up a series of tasteful branding paraphernalia.
We learnt that their cooking was a free process with fewer guidelines, and so we intentionally had no brand colours,
no rigid set of elements and no intellectual spiel around their brand tone.